Led 360 campaign creative direction and social and digital strategy for the launch of the 2018 Swarovski Star in Rockefeller Center. Executions included visual merchandising and two 40ft video walls for the Swarovski retail pop-up on Rockefeller Plaza, paid and organic online and social media strategy, a custom AR in-phone experience, and a year-long video and photo capture documenting the process for PR and Marketing.